Website speed affects your ranking, indexing and user experience. Anything over 3 seconds produces a higher bounce rate and lower conversions. When looking for a Web Design company, one of the first things you should do is test their website speed. You can do this by pasting their website address into Google Page Speed Insights and see both mobile and desktop results.
Google have been using mobile first indexing since 2018, which means they are indexing websites based on their mobile version – not their desktop version. This change came at a time when mobile searches were becoming the majority compared to desktop. When deciding on a Web Design company, you should also perform a mobile friendly test on their website.
Most WordPress themes are bloated with code, which not only slows down your website but also increases the time it takes for Google to crawl it. As a result, this limits the number of website pages indexed using Google’s allocated crawl budget. You can get a rough idea how much code bloat a website has by checking how many requests are made using (anything 90+ is to high).